My name is Kasim, like awesome but with a K

What I left behind, and what I’m building now.

For years, I was a food influencer & content creator: cooking on camera, producing polished campaigns, and partnering with brands like ALDI, Impossible Foods, Kikkoman, and Whole Foods Market. I executed hundreds (truly, hundreds) of strategies that reached millions.

From the outside, it looked like success. And to be fair, it often felt like it.

But over time, I felt less like a storyteller & more like a performer feeding into a machine. The constant motion, the consumerism, the endless scroll… it left me searching for something deeper.

So I walked away from a decade of integrated digital marketing, content production & a life immersed in telling stories around food.

It was one of the most difficult things I’ve ever done.

Now, I create from a different place: one rooted in mental health, identity, & the human condition. My work spans film, installation, and writing, and it’s less about polished output and more about emotional truth, reflection, and connection.

This Substack is where that shift lives.

You’ll find original creative projects, films, and writing, from my debut short film The UNBecoming to Take What You Need, a mental health–focused art installation offering pause for reflection and connection.

If you’ve ever craved stories or experiences that move beyond the scroll and into the soul, you’re in the right place.

And that was just a itsy-bitsy, teeny-tiny snapshot. If you’re still curious, my artist bio is linked above.

What do free subscribers get?

• Weekly Letter from TWYN. A letter from Take What You Need—sometimes affirming, sometimes grounding, sometimes just the thing you didn’t know you needed that day.

• Casual Updates on art, life & everything in between. Infrequent, low-pressure check-ins about what I’m working on, what’s unfolding creatively, and the occasional life update. Think film work, installations, random musings, and where my head’s at lately.

The free tier is for readers who want a little emotional grounding, a touch of inspiration, and a quieter connection to the work—without committing to anything more than curiosity.

What do paid subscribers get?

everything above plus everything below:

• Full access to all TWYN letters. Instead of receiving just one weekly letter, paid subscribers get immediate access to the full TWYN archive and a minimum of two letters published each week.

• First Looks at Upcoming Projects. Exclusive previews of films, installations, concepts, treatments, scripts, and works-in-progress centered on identity, humanity, and culture. Paid readers get to see the seeds before they become full projects.

• First-in-line for events. Priority access to live screenings, special gatherings, & future creative experiences.

The paid tier is for people who want to go deeper—into the art, the process, the craft, and the heart behind my work.

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