My name is Kasim, like awesome but with a K
What I left behind, and what I’m building now.
For years, I was a food influencer & content creator: cooking on camera, producing polished campaigns, and partnering with brands like ALDI, Impossible Foods, Kikkoman, and Whole Foods Market. I executed hundreds, literally, hundreds, of strategies that reached millions—work that looked like success from the outside.
But over time, I felt less like a storyteller & more like a performer feeding into a machine. The constant motion, the consumerism, the endless scroll… it left me searching for something deeper.
So I walked away from a decade of integrated digital marketing, content production & a life immersed in telling stories around food.
Now, I create from a different place: one rooted in identity, humanity, & connection. My work is no longer about polished content designed to sell. It’s about making space for stories that resonate and ideas that ripple outward into culture & community.
This Substack is where that shift lives. You’ll mostly find original film & creative projects as well as musings on that work, from my debut microfilm series The Unbecoming to the human-centered work still in the making.
If you’ve ever craved stories or experiences that move beyond the scroll and into the soul, you’re in the right place. Subscribe & let’s see how far the ripples go.
What do free subscribers get?
Weekly Letter from TWYN. A letter of affirmation or validation from the Take What You Need project to offer grounding, clarity, or emotional support.
Updates on new projects. Announcements and snapshots of what I’m building next, from microfilms to installations.
The free tier is perfect for readers who want a lil’ inspiration, emotional grounding, and a deeper connection to the meaning behind my art.
What do paid subscribers get?
everything above plus everything below:
Full access to all TWYN letters. Instead of receiving just one weekly letter, paid subscribers get immediate access to every new TWYN letter as it goes live, with at least four published each week.
Creative Process Podcast. Intimate audio episodes that explore creativity, identity, and the messy middle of making human-centered films.
First Looks at Upcoming Projects. Exclusive previews of films, installations, concepts, treatments, scripts, and works-in-progress centered on identity, humanity, and culture. Paid readers get to see the seeds before they become full projects.
First-in-line for events. Priority access to live screenings, special gatherings, & future creative experiences.
The paid tier is for people who want to go deeper—into the art, the process, the craft, and the heart behind my work.
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