My name is Kasim, like awesome but with a K
What I left behind, and what I’m building now.
For years, I was a food influencer & content creator: cooking on camera, producing polished campaigns, and partnering with brands like ALDI, Impossible Foods, Kikkoman, and Whole Foods Market. I executed hundreds, literally - hundreds, of strategies that reached millions—work that looked like success from the outside.
But over time, I felt less like a storyteller & more like a performer feeding into a machine. The constant motion, the consumerism, the endless scroll… it left me searching for something deeper.
So I walked away from a decade of integrated digital marketing, content production & a life immersed in telling stories around food.
Now, I create from a different place: one rooted in identity, humanity, & connection. My work is no longer about polished content designed to sell. It’s about making space for stories that resonate and ideas that ripple outward into culture & community.
This Substack is where that shift lives. You’ll mostly find original film projects & immersive experiences, from my debut microfilm series The Unbecoming to the human-centered work still in the making.
If you’ve ever craved stories or experiences that move beyond the scroll and into the soul, you’re in the right place. Subscribe & let’s see how far the ripples go.
What do free subscribers get?
Director’s notes, reflections & explanations that unpack The UNBecoming & its episodes’ themes, imagery, & process.
What do paid subscribers get?
everything above plus everything below:
Behind-the-scenes access with an additional weekly substack detailing the Creative Design Breakdown from The Unbecoming (moodboards, lighting set-ups, symbolism, etc.).
Podcast episodes featuring an intimate weekly audio dive into creativity, identity, & the messy middle of making.
First looks with exclusive previews of upcoming projects centered on identity, humanity, & culture.
First-in-line for events with priority access to live screenings, special gatherings, & future creative experiences.
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