My name is Kasim, like awesome but with a K
For years, I was a social media influencer, marketing consultant, and content creator: cooking on camera, producing polished campaigns, and partnering with brands like ALDI, Impossible Foods, Kikkoman, and Whole Foods Market. I executed hundreds (truly, hundreds) of strategies that reached millions.
From the outside, it looked like success. And to be fair, it often felt like it.
But over time, I felt less like a storyteller and more like a performer feeding into a machine. The constant motion, the consumerism, the endless scroll… it left me searching for something deeper. So I walked away from a decade of integrated digital marketing, content production, and a life immersed in telling stories around food.
It was one of the most difficult things I’ve ever done.
Now, I create from a different place: one rooted in mental health, identity, and the human condition. My work spans film, installation, and writing—it’s less about output and more about emotional truth, reflection, and connection.
This Substack is where that shift lives.
You’ll find prose, ramblings, reflections, and glimpses into the worlds I’m building, from my debut mental health–focused installation, Take What You Need, to my first book, The UNBecoming.
If you’ve ever craved stories or experiences that move beyond the scroll and into the soul, you’re in the right place.
What does a subscription get me?
A whole lot, if you ask me.
Occasional Letters from TWYN. A letter sent directly to your inbox from Take What You Need—sometimes affirming, sometimes grounding, sometimes just the thing you didn’t know you needed that day.
Casual Updates on Art, Life, and Everything in Between. Infrequent, low-pressure updates about what I’m working on, what’s unfolding creatively, and the sporadic life update. Think film work, installations, scripts, and where my head’s at lately.
First Looks at Upcoming Projects. Exclusive previews of films, art, concepts, treatments, scripts, and works-in-progress centered on identity, humanity, and culture.
First-in-line for events. Priority access to live screenings, special gatherings, and future creative experiences.
Stay up-to-date
Never miss an update—every new post is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.
